Work

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?

Year: 2023

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2023-0048

Authors: Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim, Caroline Y.L. Wong

Institutions: James Cook University Singapore, Curtin University Sarawak, Curtin University, National University of Malaysia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382202276

FWCI: 7.933

Cites: 47

Cited by: 30

Related to: 10