Work

Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior

Year: 2023

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-09-2022-1610

Authors: Naseer Abbas Khan, Sajid Hassan, Natalya Pravdina, Maria Akhtar

Institutions: South Ural State University, International Islamic University, Islamabad, University of Sargodha

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4383876182

FWCI: 7.14

Cites: 60

Cited by: 27

Related to: 10