Work

Retailers' Preferences In Choosing Wholesalers In Paringin, South Kalimantan

Year: 2022

Type: article

Abstract: The background of this research is that there are differences in preferences of retailers in choosing wholesalers in Paringin, South Kalimantan. This study aims to find out the factors that influence the preferences of retailers in choosing wholesalers. This research is a qualitative approach using observation, interviews, and documentation. Then the data is analyzed by descriptive analysis techniques qualitative. The results of the study found factors that influence the preferences of retailers in choosing wholesalers, there are: 1) Easily accessible location, 2) complete item, 3) item availability, 4) getting item practically, 5) Long opening time, 6) Price, 7) speed of service, and 8) goods benefits.

Source: Robust Research of Business and Economics Studies

DOI: 10.31332/robust.v2i2.4375

Authors: Muhammad Qamaruddin, Akhmad Madani, Fathurrahman Azhari

Institution: Universitas Islam Negeri Antasari Banjarmasin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4386108925

FWCI:

Cites: 6

Cited by: 1

Related to: 10