Work

Brand hate in the cosmetic industry: drugstore versus luxury make-up brands

Year: 2023

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-10-2022-1624

Authors: Sharon Xin Ying Ong, Natalia Vila-Lopez

Institution: Universitat de València

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386776329

FWCI: 1.851

Cites: 58

Cited by: 7

Related to: 10