Year: 2023
Type: article
Study design: Observational Study
Abstract: The whole of society has been passing through difficult times due to the effects of COVID‐19. Such a lengthy period has greatly impacted lifestyles and living standards. Accordingly, this paper aimed to examine the role of Jordanian children in purchasing decision‐making within the framework of parental mediation during COVID‐19. A quantitative methodology was applied, and a questionnaire targeted 287 children aged 8–12. Findings demonstrated a correlation between the influence of COVID‐19. They changed the purchasing behaviour of children, as their daily habits have changed to increased periods of stay at home, leading to a long preoccupation with watching the Internet/commercials.
Source: Children & Society
DOI: 10.1111/chso.12795
Author: Kholod Saleh Huneiti
Institution: Eastern Mediterranean University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4387018588