Work

Two important strategies to attenuate consumer purchase hesitation ☆

Year: 2023

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2023.2266325

Authors: Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee

Institutions: Korea University, University of Seoul

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation of Korea

OpenAlex ID: W4387496232

FWCI: 2.644

Cites: 33

Cited by: 10

Related to: 10