Work

AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit

Year: 2023

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2023.2284355

Authors: Yang Feng, Huan Chen, Quan Xie

Institutions: University of Florida, Southern Methodist University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389947334

FWCI: 18.83

Cites: 70

Cited by: 120

Related to: 10