Work

Product-based marketing strategies: pork consumption in Taiwan and Japan

Year: 2023

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-02-2023-0158

Authors: Ching Yin Ip, Chaoyun Liang

Institutions: Fu Jen Catholic University, National Taiwan University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4390078779

FWCI:

Cites: 47

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Related to: 10