Year: 2022
Type: article
Study design: Observational Study
Abstract: The purpose of this study is first, to determine the use of shopee paylater among Muslim students of the Faculty of Economics and Islamic Business UIN Fatmawati Sukarno Bengkulu. Second, knowing the consumptive behavior of Muslim students of the Faculty of Economics and Islamic Business UIN Fatmawati Sukarno Bengkulu. Third, knowing the effect of the use of shopee paylater on the consumptive behavior of Muslim students of the Faculty of Economics and Islamic Business UIN Fatmawati Sukarno Bengkulu. This research is an associative quantitative study, namely research that explains the effect of using shopee paylater on the consumptive behavior of Muslim students, Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno, Bengkulu. Based on the results of the study, it was concluded that the effect of the use of shopee paylater on the consumptive behavior of Muslim students, Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno, Bengkulu. The results of hypothesis testing obtained a significant number of 0.062. This shows that there is a significant relationship in testing this hypothesis because the significance number is > 0.05 so that Ha which states that the use of ShopeepayLater has a positive effect on the Consumptive Behavior of Islamic Economics Students, Faculty of FEBI, is accepted and H0 is rejected, meaning it cannot influence the use of Shopeepaylater (X) on behavior. Muslim student consumptive (Y).
Source: JURNAL ILMIAH EKONOMI ISLAM
Authors: Elpa Julita, Idwal B, Herlina Yustati
Institution: Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $32
OpenAlex ID: W4393348680