Work

Influencing the follower behavior: the role of homophily and perceived usefulness, credibility and enjoyability of travel content

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Insights

DOI: 10.1108/jhti-09-2023-0648

Author: Maria Amélia Machado Carvalho

Institution: Universidade Técnica do Porto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4393523086

FWCI: 6.063

Cites: 53

Cited by: 21

Related to: 10