Work

Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Advances in electronic government, digital divide, and regional development book series

DOI: 10.4018/979-8-3693-2363-2.ch012

Authors: Aditi R. Khandelwal, Ratisha Yadav, Ankita Chaturvedi, A. V. Senthil Kumar

Institution: Inspiration Innovation Synergy University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394804041

FWCI: 5.214

Cites: 29

Cited by: 7

Related to: 10