How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree
Year: 2024
Type: article
Study design: Observational Study
Authors: Ying Wang, Jiahui Lan, Jialing Pan, Lin Fang
Institution: Wenzhou University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4396997757
