Work

Neuromarketing

Year: 2024

Type: book-chapter

Study design: Systematic Review

Source: Advances in human resources management and organizational development book series

DOI: 10.4018/979-8-3693-1858-4.ch005

Authors: Rodolfo Cordeiro, Ana Reis, Bruno Morgado Ferreira, Lara Mendes Bacalhau

Institutions: Universidade Politécnica de Coimbra, Universidade Politécnica de Viseu, Centro de Estudos Organizacionais e Sociais, Universidade Técnica do Porto

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4399727447

FWCI: 16.9

Cites: 49

Cited by: 11

Related to: 10