Work

Application of Machine Learning Algorithms in Personalized Marketing

Year: 2024

Type: conference-paper

Source: International Conference on Recent Trends in Computer Science and Technology (ICRTCST)

DOI: 10.1109/icrtcst61793.2024.10578463

Authors: P G Thirumagal, Dr. Kishore Bhattacharjee, Rajesh Dorbala, Manesh R. Palav, Viji S, Vaishali Mahajan

Institutions: Vels University, Lovely Professional University, Kalasalingam Academy of Research and Education

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400315492

FWCI: 5.377

Cites: 6

Cited by: 9

Related to: 10