Work

Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period

Year: 2024

Type: article

Abstract: This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several vital strategies, including crafting and distributing content on social media; increase exposure through mass media; engaging in and covering various sporting events; establishing partnerships with brands; sharing personal aspects of their lives; and organizing fan clubs and events.

Source: Bulletin of the Transilvania University of Braşov Series IX Sciences of Human Kinetics

DOI: 10.31926/but.shk.2024.17.66.1.21

Authors: A. Hasaan, M. Fisne, K. Akgul

Institutions: NFC Institute of Engineering and Technology, Sivas Cumhuriyet Üniversitesi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4400425162

FWCI: 0.244

Cites: 24

Cited by: 1

Related to: 10