Work

Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers

Year: 2024

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-11-2023-1911

Authors: Priyanka Gupta, Sanjeev Prashar, Chandan Parsad

Institutions: Christ University, Indian Institute of Management Raipur, Indian Institute of Management Bodh Gaya

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400474304

FWCI: 3.687

Cites: 107

Cited by: 8

Related to: 10