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Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Pada UMKM Pak Dj Oleh-oleh Khas Jambi)

Year: 2023

Type: article

Study design: Observational Study

Source: Jurnal Riset Ekonomi dan Akuntansi

DOI: 10.54066/jrea-itb.v1i1.165

Authors: Muhammad Novaldi, Arsa Arsa, Anzu Elvia Zahara

Institution: Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401300600

FWCI: 0.95

Cites:

Cited by: 6

Related to: 10