Exploring the Impact of Buying Dimensions on Purchase Intention
Year: 2024
Type: article
Study design: Observational Study
Abstract: The present research is a portrayal to examine the impact of financially independent mothers’ prior product knowledge and information search on their purchase intention of nourishment products for their children. The research is empirical in nature, and the sampling element is financially independent mothers. Mothers who are part of a couple or a family may need to consult with their partner or other family members before making a purchase, making it more difficult to understand their intentions. On the other hand, financially independent mothers have more autonomy and can make decisions more quickly and easily. Non-probability purposive sampling techniques were used to approach the target population. The findings of the present study demonstrate that prior product knowledge and information search influence the purchase intention for nutrition products in the context of financially independent mothers. The study’s implications are multifaceted and offer valuable insights for marketers, policymakers, healthcare professionals and brands targeting mothers and children in the nourishment product market.
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: gold
OpenAlex ID: W4401426702