Work

Pengaruh Strategi Pemasaran Terhadap Volume Penjualan

Year: 2024

Type: article

Abstract: The purpose of this research is to find out and analyze the partial (individual) and simultaneous (simultaneous) influence of the 4p marketing mix strategy which includes product, price, promotion and distribution on sales volume at Home Industry Ideas Art Mojokerto. This is quantitative research that uses survey methods. Primary data was processed using convenience sampling techniques to obtain 42 respondents. The results of data processing in this research state that partially product, price, promotion and distribution have a positive and significant influence on sales volume at Home Industry Ideas Art Mojokerto. Apart from that, simultaneously the 4P marketing mix strategy which includes product, price, promotion and distribution has a positive and significant influence on sales volume at Home Industry Ideas Art Mojokerto.

Source: Holistic Journal of Management Research

DOI: 10.33019/hjmr.v9i2.4480

Author: Puput Indah Novitasari

Institution: Indonesia Open University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401439779

FWCI: 0.472

Cites: 3

Cited by: 1

Related to: 10