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The Effect of Knowledge and Promotion on Customer Interest in Using Services PT. Pegadaian Branch, Parepare City

Year: 2024

Type: article

Abstract: This study aims to determine: The influence of customer knowledge on customer interest in using PT Pegadaian services at the Parepare city branch and to determine the influence of promotion on customer interest in using PT Pegadaian services, both of which greatly influence customer interest. The method used is quantitative and data is obtained by means of questionnaires, interviews and documentation. Data analysis techniques: validity test, reliability test, statistical test and classical assumption test. The results of the study indicate that the influence of customer knowledge partially has a significant effect on customer interest in using PT Pegadaian services and then promotion partially has a significant effect on customer interest in using PT Pegadaian services.

Source: International Journal Of Education Social Studies And Management (IJESSM)

DOI: 10.52121/ijessm.v4i2.397

Author: Asriani Asriani

Institutions: Sekolah Tinggi Agama Islam Al Gazali Barru, Institut Teknologi Bisnis dan Administrasi Al Gazali Barru

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401710075

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