Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian Mie Ayam Raja Sugiarto di Solo
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to determine the effect of product quality, price, and location on purchasing decisions on raja sugiarto chicken noodles in Solo. The type of data used in this study is quantitative data, the data source used is primary data. The population in this study were consumers of raja sugiarto chicken noodles located on Jl. K.H Samanhudi No.73, Purwosari, Laweyan, Solo. The sample used in this study was non probability sampling with accidental sampling technique with a sample size of 100 respondents. The data collection technique used a questionnaire. The data analysis technique used is descriptive analysis, multiple linear regression analysis, t test, F test, R2 test. The results of this study indicate that product quality has a significant effect on purchasing decisions on raja sugiarto chicken noodles in Solo, with a sig value of 0.000 < 0.05. Price has no significant effect on purchasing decisions on raja sugiarto chicken noodles in Solo, with a sig value of 0.250 <0.05. Location has a significant effect on purchasing decisions on raja sugiarto chicken noodles in Solo, with a sig value of 0.000 < 0.05.
Source: Jurnal Riset Manajemen
Authors: Aprilliya Galuh Pratiwi, Sumaryanto Sumaryanto
Institution: Universitas Slamet Riyadi
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: bronze
OpenAlex ID: W4401763842