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The Effect of Applying E-Commerce on Purchase Decisions on the SMEs in Greater Bandung, Indonesia

Year: 2024

Type: article

Abstract: This research aims to analyze the influence of implementing e-commerce on purchasing decisons on the MSME in Bandung, Indonesia. The research methodology used was descrptive quantitative, with primary data collected through distributing questionnaires to 108 respondents who implemented e-commerce. Data analysis involved descriptive, correlation and simple regression approaches. The findings of this research show that the application of e-commerce has a positive and significant effect on purchasing decisions on the SMEs scale.

Source: International Journal Administration Business and Organization

DOI: 10.61242/ijabo.24.356

Authors: Delfi Ayu Falufi, Harmon Chaniago

Institution: Politeknik Negeri Bandung

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401862253

FWCI: 0.47

Cites: 20

Cited by: 1

Related to: 10