Work

The Influence of Website Quality on Buying Interest Consumer

Year: 2024

Type: article

Abstract: This study examines the impact of website quality on consumer purchase interest, focusing on ease of use, interaction, and information quality as key assessment components. A quantitative research approach was employed, utilizing data from 107 respondents residing in Greater Bandung who had interacted with the Rumahweb website. Data was collected via questionnaires distributed through Google Forms to obtain primary data. The analysis revealed that website quality positively influences consumer purchase interest, accounting for 64.4% of the variance in purchase intent. Simple regression analysis was conducted to test the hypothesis, confirming the significance of website quality in driving consumer engagement and purchase decisions. This research underscores the importance of maintaining high-quality websites to enhance consumer interest in products and services.

Source: International Journal Administration Business and Organization

DOI: 10.61242/ijabo.24.285

Authors: Fadhlan Thariq, Yen Efawati

Institutions: Politeknik Negeri Bandung, ARS University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401862262

FWCI: 5.662

Cites: 28

Cited by: 12

Related to: 10