Work

Organizational resiliency through practice innovation: forced brand evolution in a prolonged exogenous service ecosystem disruption

Year: 2024

Type: article

Source: Journal of service management

DOI: 10.1108/josm-03-2023-0115

Authors: Hope Jensen Schau, Ignacio Luri, Melissa Archpru Akaka

Institutions: University of California, Irvine, DePaul University, University of Denver

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401976290

FWCI: 0.939

Cites: 52

Cited by: 2

Related to: 10