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The Effect of Brand Image And Nutrition Label on The Price of Lawson's Ready-To-Eat Minimarket Products Mediated By Price

Year: 2024

Type: article

Abstract: This study examines the influence of brand image and price on purchase intention for ready-to-eat products with nutrition labels as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 160 respondnet who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM.

Source: Asian Journal of Social and Humanities

DOI: 10.59888/ajosh.v2i12.402

Authors: Ripki Arlansah, Kurnadi Gularso

Institution: University of Bunda Mulia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: hybrid

OpenAlex ID: W4402013399

FWCI:

Cites: 20

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Related to: 10