Work

The Influence of Electronic Word of Mouth (E-WOM) and Perceived Quality on the Purchasing Decisions of Xiaomi Smartphones among Students at UPN "Veteran" Jawa Timur

Year: 2024

Type: article

Abstract: Due to the advent of the contemporary period and the effects of globalization, smartphones are now an essential tool for people in every walk of life. Effective marketing techniques like E-Wom and Perceived quality are required to improve purchasing decisions. This study uses the Xiaomi smartphone as the research object among UPN Veteran Jawa Timur students to ascertain the impact of E-Wom and Perceived Quality on purchasing decisions. This study uses a quantitative methodology. Students at UPN Veteran Jawa Timur who own Xiaomi cellphones make up the study's population. One hundred respondents, Xiaomi smartphone users, and UPN Veteran Jawa Timur students make up the sample. Every test carried out with the SmartPLS program shows that every test satisfies the necessary threshold values, guaranteeing dependability.

Source: Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

DOI: 10.31538/iijse.v7i3.5472

Authors: Lutfi Nur Rizki, Siti Aminah

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402023710

FWCI:

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