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Analisis Persepsi Konsumen Terhadap Kualitas Produk Lavanda Brownies Karawang

Year: 2024

Type: article

Abstract: The purpose of this study is to investigate customer experiences with Lavanda Karawang goods and examine how customers view the quality of Lavanda Brownies products. The purpose of the qualitative descriptive approach is to gain a deeper understanding of customers' experiences and views regarding the quality of Lavanda Brownies products following a purchase. Data is gathered by observation, documentation, and interviews. Primary data for this study came from informants, and secondary data came from a variety of publications. Validation tests were conducted utilizing a source triangulation method to guarantee the accuracy of the data. The findings indicated that, as one of the elements contributing to a company's competitive advantage, the impression of product quality is significant. Also, customers frequently repurchase Lavanda items.

Source: Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

DOI: 10.47467/alkharaj.v6i9.2573

Authors: Rahmi Yuliandhari, Netti Nurlenawati, Dexi Triadinda

Institution: Universitas Buana Perjuangan Karawang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402116874

FWCI:

Cites: 2

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