Perngaruh Kepercayaan dan Pengalaman Pembelian terhadap Minat Beli Ulang secara Online di Shopee: Survei pada Mahasiswa Universitas Singaperbangsa Karawang
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to determine the extent of the influence of trust, purchasing experience on online repurchase interest in shopee case studies of Singaperbangsa University Karawang students in 2024. With a sample size of 100 respondents through a quantitative approach. This study uses multiple linear regression analysis with the help of SPSS software. The results showed that the influence of trust has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024. Purchasing experience has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024.
Source: Economic Reviews Journal
Authors: Nurul Aulia, Sinta Apriyani, Abdul Yusuf
Institution: University of Singaperbangsa Karawang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402117307