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Pengaruh Promosi Penjualan terhadap Minat Beli Konsumen pada Produk Kosmetik Brand Lokal Somethinc

Year: 2024

Type: article

Abstract: This research was conducted on the Somethinc Cosmetic Product Brand with a research place on the Shopee Marketplace and Tiktok Shop, aiming to find out how sales promotion affects consumer buying interest in Somethinc cosmetic products, find out how the impact of sales promotion on consumer buying interest in Somethinc products and what factors influence consumer buying interest in Somethinc products. The research method used is a quantitative method where the type of research is Descriptive. The sample in this study were 100 respondents who had purchased Somethinc cosmetic products on the Shopee Marketplace and Tiktok Shop.

Source: Economic Reviews Journal

DOI: 10.56709/mrj.v3i3.294

Authors: Delis Kartikawati, Selviana Junaedi Putri, Abdul Yusuf

Institution: University of Singaperbangsa Karawang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402117355

FWCI:

Cites: 1

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Related to: 10