Research On Virtual Credit Cares and The Consumption Behavior of College Students in Guang Zhou, China
Year: 2024
Type: article
Study design: Observational Study
Abstract: This paper selects the consumption of college students in Guangzhou, China as the research object. This study is an expanded study on the convenience, security, and integration of virtual payments, as well as their impact on consumer behavior among college students, which to some extent enriches the research results in related fields. Through questionnaires and field interviews, this paper deeply explores the specific factors that affect college students' consumption behavior and the impact these factors will have on college students' consumption behavior. This study focuses on the student population of Guangzhou College of Commerce, and through empirical research, identifies the impact of virtual payment services on the consumption behavior of college students. At the same time, relevant suggestions are put forward from three aspects: the country, the Internet consumer credit platform and college students themselves. Objective To make Internet consumer credit more suitable for the emerging market of college students and to help college students consume rationally and establish correct consumption concept.
DOI: 10.54097/05gds634
Authors: Haifei Liu, Jiao Wang, Yulian Liu
Institution: Guangzhou College of Commerce
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402151779