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A Comparison of the impact of advertising on Customer Buying Behavior Through Different Media

Year: 2024

Type: article

Abstract: Advertising is the main channel of communication between the producer and the consumer.One of the four pillars of the marketing mix, advertising is a component of the promotion mix (product,price, location, and promotion). Advertising is a marketing strategy used to pique customers' interest ina product so they can decide whether or not to purchase it. Marketers use mass marketing strategiesincluding public relations, brand promotion, and advertising. The aim of this study is to compare theimpact of advertising on customer buying action through different media.

Source: International Journal of Information Technology and Management

DOI: 10.29070/6vk4mc10

Authors: Amit Kumar Singh Amit Kumar Singh, Dr. Indal Kumar Dr. Indal Kumar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4402172183

FWCI:

Cites: 11

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Related to: 10