Work

The Effect of Promotions and Buying Interest on Increasing Product Sales Volume at PT. Indosat TBK Manado Branch

Year: 2024

Type: article

Abstract: The aim of this study is to ascertain how buying interest and promotions affect the volume of products sold at the PT. Indosat Tbk Manado Branch. The research approach makes use of quantitative techniques. 75,910 Indosat users in Manado City as of July 30, 2021, make up the study's population. Using the Slovin formula method, the author calculated the sample size, which came out to be 100 respondents. The regression equation is as follows, based on the research findings: Y = 2.140 + 0.417X1 + 0.378X2 + e. The t test computation's results indicate that there is a partial positive relationship between the Promotion variable (X1) and rising sales volume (Y). Partially contributing to the increase in sales volume (Y) is the Buying Interest variable (X2).

Source: Formosa Journal of Applied Sciences

DOI: 10.55927/fjas.v3i8.10831

Authors: Kezia Tuju, Tonny Tonny, Maringka Maringka, Mercy Mantur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402367294

FWCI:

Cites:

Cited by:

Related to: 10