Work

The Impact of Consumer Ethnocentrism on Purchase Intention: Moderating Role of Perceived Quality

Year: 2024

Type: article

Abstract: This study aims to investigate the moderating role of perceived quality on the impact of consumer ethnocentrism on purchase intention. A total of 262 completed questionnaires were obtained through convenience sampling. Data were analyzed using SPSS-24 and AMOS-23 software: SPSS to conduct the exploratory factor analysis and AMOS for the SEM analysis. As a result of the analysis, a partial moderating role of perceived quality was found. This study contributes to the literature by investigating the moderating role of perceived quality on the consumer ethnocentrism and purchasing relationship.

Source: Scholedge International Journal of Multidisciplinary & Allied Studies

DOI: 10.19085/sijmas100701

Author: Cavid Asadzade

Institution: Azerbaijan State University of Economics

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402493972

FWCI:

Cites: 12

Cited by:

Related to: 10