Work

Continuous “Planting a seed of interest”: children’s book marketing strategies on Xiaohongshu

Year: 2024

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-05-2024-2079

Authors: Yuan Nan, Huan Chen

Institution: University of Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402694204

FWCI: 2.918

Cites: 31

Cited by: 4

Related to: 10