Work

TikTok Promotion's Impact on Purchase Decisions with Purchase Interest as Intervening Variable

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: Proceeding of International Student Conference on Business, Education, Economics, Accounting, and Management.

DOI: 10.21009/isc-beam.012.25

Authors: Rachmad Dwi Afandi Arif, Veni Rafida, Tri Sudarwanto

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402713153

FWCI:

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Related to: 10