Work

Factors Affecting the Decision to Use the Transportation Service of Thailand Post Company Limited, In Pathum Thani Province

Year: 2024

Type: article

Abstract: The objectives of this research article are to study 1) demographic factors affecting the decision to use transportation services of Thailand Post Company Limited in Pathum Thani Province. 2) Factors in service quality that affect the decision to choose the shipping service of Thailand Post Company Limited. In Pathum Thani Province. The sample group used in the study was 400 customers who came to use the shipping services of Thailand Post Company Limited in Pathum Thani Province. A questionnaire was used to collect data. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. T-test Analysis of variance and regression analysis at a confidence level of 95 percent.  Major Findings  Gender demographic factors Frequency of choosing service time Date of choosing service and expenses for using the service Affects customers' decision to choose transportation services.  The service quality factors that have the most influence on the decision to choose transportation services are reliability (β-0.332) and knowing and understanding customers (β-0.253) significantly. Statistically significant at the 0.05 level.

Source: International Journal of Innovative Science and Research Technology (IJISRT)

DOI: 10.38124/ijisrt/ijisrt24sep363

Authors: Niknipa Bunchuay, Busaba Auaroon, Itthikorn Duangthip, Yothin Pathumarak

Institutions: Bangkokthonburi University, Thonburi University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4402729371