Work

Impact of Celebrity Endorsement Attributes on Consumer Purchase Intention

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Science and Business

DOI: 10.58970/ijsb.2452

Author: Mohammad Ahsan Uddin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402784466

FWCI:

Cites:

Cited by:

Related to: 10