Work

Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Mie Setan Prigen Pasuruan

Year: 2024

Type: article

Abstract: This research aims to determine the influence of price, product quality and service quality on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant. The research method used is quantitative and the research sample uses a purposive sampling method. This research used a sample size of 100 respondents with customers who had tried and eaten at the Mie Satan Prigen Pasuruan restaurant more than 2 (two) times. The research results show that simultaneously there is a positive and significant influence between the price, product quality and service quality variables on customer satisfaction, but partially only the product quality variable has no effect on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v8i2.1775

Authors: Nailahtul Muazaroh, Rizky Eka Febriansah, Lilik Indayani

Institution: Universitas Muhammadiyah Sidoarjo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402838726

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10