Work

The Impact of Live Commerce Characteristics on Consumer’s Post-Purchase Cognitive Dissonance

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.35.4.3

Authors: Jiayi Chen, So-Yun Kim

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402852146

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10