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An empirical study on consumer online marketing behaviour for electronic goods in the financial sector

Year: 2024

Type: article

Source: International Journal of Electronic Finance

DOI: 10.1504/ijef.2027.10066879

Authors: Rumna Bhattacharya, Rohin Bhatnagar N.A.

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402901330

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