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Analysis of the Psychological Impacts of Digital Media on Consumer’ s Purchasing Behavior in Cross-cultural Communication

Year: 2024

Type: article

Abstract: In this era of globalization, cultural exchange and collision have become unprecedentedly frequent. The digital media breaks down geographical and cultural boundaries, providing consumers with a wider range of choices and richer information, thereby enhancing their autonomy in purchasing decisions. Digital media can promote the diversified development of cross-cultural communication methods in cross-cultural communication, help cross-cultural communicators cope with language barriers, and meet the personalized needs of the public. Under the influence of digital media, consumers' purchasing decision-making autonomy, willingness, and expression desire are all becoming stronger.

Source: International Journal of Education and Humanities

DOI: 10.54097/ba48fc47

Author: Yuran Sha

Institution: UNSW Sydney

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402995832

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