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Cultural Influences on Consumer Behavior in Rohilkhand :An Empirical Analysis of Traditions, Values, and Social Norms

Year: 2024

Type: article

Abstract: This study examines cultural factors such as customs, social norms, and values, and their influence on consumer buying behavior in Rohilkhand. It aims to explore how culture affects consumers' purchasing decisions and preferences within this specific context. Data were collected and analyzed from 399 consumers living in Rohilkhand, focusing on key aspects of culture: festivals, social norms that shape community beliefs, personal values, and family that influence their buying behavior.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i05.27950

Authors: Pravendra Dixit -, P. B. Singh -

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4402998175

FWCI:

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