Work

The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing

Year: 2024

Type: book-chapter

Study design: Systematic Review

Source: Advances in hospitality, tourism and the services industry (AHTSI) book series

DOI: 10.4018/979-8-3693-3972-5.ch005

Authors: Busenur Can, Onur Çakır

Institutions: Çanakkale Onsekiz Mart Üniversitesi, Kırklareli University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403095901

FWCI:

Cites: 67

Cited by:

Related to: 10