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Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

Year: 2024

Type: article

Abstract: This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)

DOI: 10.29303/alexandria.v5i2.666

Authors: Aprilia Ayu Sasmita, Handry Sudiartha Athar

Institution: University of Mataram

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403101209

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