Work

The effects of Live Commerce Characteristic on Brand image, Trust and Repurchase Intention

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Industrial Convergence

DOI: 10.22678/jic.2024.22.9.001

Authors: 넥슨네트웍스 사원, Jae-Man Yoon, Hyung-Seog Lee, Da-Yeon Choi, In-suk Lee

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403144118

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10