The Measurement of Consumers’ Purchase Intention in E-commerce by Electronic Service Quality: Mediation Test of E-satisfaction and E-trust
Year: 2024
Type: article
Study design: Observational Study
Source: Abhigyan
Authors: Hadi Kusuma Sunyoto, Clara Angelia Gunawan, Parthasarathi Shrinithy
Institution: Universitas Ciputra
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403399964