Work

An Analysis of the Impact of Consumption Values and Digital Consumer Competence on Purchase Satisfaction Among Chinese Live Commerce Users

Year: 2024

Type: article

Study design: Observational Study

Source: Consumer Policy and Education Review

DOI: 10.15790/cope.2024.20.3.089

Authors: Shanming Xu, Eun-Sil Hong

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403474934

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