Unveiling The Subliminal Impact: Exploring How Neuromarketing Advertisements Resonate with Youth Audiences
Year: 2024
Type: article
Study design: Observational Study
Abstract: The goal of the multidisciplinary discipline of neuromarketing is to better understand consumer behaviour at the neurological level by combining marketing, psychology, and neuroscience. The major objective is to identify the subliminal cues that influence young people's brand perceptions, brand loyalty, and purchasing decisions. The elements of neuromarketing which focuses on youth are listed. Chi-square testing, Garret ranking, and percentage analysis were among the methods used to determine the preferences and efficacy of neuromarketing commercials among young people. By highlighting the subliminal cues that impact brand impression, loyalty, and purchase decisions, these statistical techniques allowed for a thorough analysis of the data. In summary, this research offers a thorough comprehension of how neuromarketing might be utilised to produce more captivating and successful advertising for younger consumers.
Authors: Anupama T, Rosita S
Institution: Madurai Kamaraj University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403500440