Work

effect of product quality on coal purchase interest through sales-based non-KAI logistics at PT Bukit Asam, TBK

Year: 2024

Type: article

Abstract: This study aims to analyze the effect of product quality on coal purchase interest through a non-KAI logistics-based sales system at PT Bukit Asam, Tbk. As one of the largest coal producers in Indonesia, PT Bukit Asam, Tbk faces the challenge of meeting growing demand while maintaining competitiveness and customer satisfaction. This study uses a quantitative method with a survey of 150 potential customers. The sampling technique used was purposive random sampling. The data were analyzed using multiple linear regression to test the effect of product quality on purchase intention. The results showed that product quality positively and significantly influences coal purchase intention through non-KAI logistics-based sales. The findings support PT Bukit Asam, Tbk's efforts in improving service quality and expanding distribution with a more flexible logistics system to increase consumer appeal.

Source: International journal of business economics & management

DOI: 10.21744/ijbem.v7n4.2326

Authors: Rendra Haryadi, Marlina Widiyanti, Muchsin Saggaf Shihab, Ahmad Maulana

Institution: Sriwijaya University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404008279

FWCI:

Cites:

Cited by:

Related to: 10