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Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang Produk Blush On Wardah di Kota Cimahi

Year: 2024

Type: article

Abstract: This study tries to investigate the influence between product quality and price on the desire to repurchase Wardah blush products in Cimahi city. This study applied a questionnaire in its research technique and involved 90 people who had used Wardah blush products in Cimahi. Purposive sampling is a nonprobability sampling approach. Validity and reliability tests, as well as traditional assumption tests and multiple regression, were used in the analysis. Each of the three research hypotheses proposed was supported by empirical evidence. As an outcome of increasing quality of the assessed object's quality and assisting the assessed parties in their business growth, this study is meant to be useful to future comparable studies and the assessed parties.

Source: J-MAS (Jurnal Manajemen dan Sains)

DOI: 10.33087/jmas.v9i2.1988

Authors: Elma Annisa Zahra, Dian Lestari

Institution: Universitas Jenderal Achmad Yani

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404015889

FWCI:

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